THE ASK
CHARGÉ Montreal approached us to re-charge their brand. They wanted to leap out of the endless list of electricians in Montreal to grab the attention of busy property managers, and become the unparalleled option for all EV charging upgrades across the city. While their business model and service offerings were impressive, we discovered that the friendly, humorous, bright, forward-thinking and trustworthy personalities of owners Ben and Allen fuelled the greatest and most advantageous point of differentiation for the strategy and content creation exercise.
FACTS
As of 2024, over 87,000 electric vehicles are on the road.
EV charging demand for electric vehicles could reach 200,000 charging ports, a four-fold increase to support 20 million EVs on Canadian roads by 2030.
Canada’s goal: 20% of all vehicles sold in 2026 will be zero-emission; 60% by 2030; 100% by 2035.
INSIGHT
Coupled with the spike in mortgage interest rates and rental fees, the increasing demand for EV vehicles presents insurmountable opportunity for property managers of existing multiplex condo buildings to increase value for owners and tenants by upgrading their buildings with EV charging stations.
CHARGÉ is uniquely devoted to partnering with property managers who want to upgrade their buildings to serve the demand for a better, environmentally healthier future.
“Our mission is to help property managers upgrade as many multiplex residential units as possible to drive Canada into an all-electric future.”
“Our vision is to be the number one EV charging partners who drive Canada into a cleaner future.”
