THE ASK
A certified life coach destined to save clients from the overwhelm of stress and burnout, Crystal Baran approached us to anchor her voice and vision with the words and visual identity that would light the pathway for clients to find her. To do this brand work, all we needed to do was give her the time and space to authentically share her story with us, and actively listen for the essence of her message. The gold of her own, unique voice came through in our one-to-one sessions, giving us the means to craft her brand platform, her key messaging, and inspire the creative team to bring her brand to life.
FACTS
One in three working-age Canadians experience burnout, which can result in physical and mental health issues and decreased job performance.
99% of individuals and companies who hire a life coach are satisfied or very satisfied with their experience and 80% report improved self esteem or self confidence due to coaching.
There are over 47,000 certified life coaches in Canada.
The global life coaching industry was expected to reach $2.4 billion in 2022 with an annual growth rate of 19%.
INSIGHT
With the surge of certified life coaches rising to meet the increasing demand for stress and burnout support in the workplace and among individuals, no call to action is more powerful than the personal story of a stress and burnout survivor to light the path to wellness for clients. Those who struggle need not only a trained and caring expert; they need an authentic, believable example of what it means to have lived through the pain they are experiencing and a powerful voice that can show them what it looks like to get to the other side of it.
